You got the touch
Man, I love me a good behind-the-scenes reel. Doesn't matter whether it's about browsers (happy b-day, Rube) or what I can only assume is psychotropic cat food. When done well, a video about creatives making awesome stuff sells me on the product as well as the shops peddling it.
Take Touching Stories, for example. The free iPad app, which came out on 6/25, didn't blow me away until I stumbled across its making-of video few days later. Kudos to Domani and Tool of North America for knocking it out of the park.
